A shopping quarter in Matsuyama, Ehime. On the third floor of a building at the intersection of Nibancho Dori and Yasaka Dori is one-star restaurant "Sushi Ino". Owner Yusuke Ino fell in love with the location and the building's beautiful glass exterior; he knew this was just the place for his restaurant. Today, he lovingly crafts sushi here.
Ino trained for four years at Matsuyama sushi restaurant "Edomae Ichiro", mastering the style. He opened "Sushi Ino" in 2014, and the restaurant soon rose in popularity and earned Michelin 1-star. "I can say with confidence that we offer the best fish in Matsuyama," says Ino.
Purchased fresh from the market every morning, the fish are slaughtered via Ikejime or blood-letting and prepared using the best method for the particular type of fish. Popular choices include dotted gizzard shad and conger eel. Edomae sushi staple tuna is purchased at auction from a reputable broker in Toyosu so that the residents of Ehime, where white fish is favored, can discover the deliciousness of quality tuna. Japanese Sake lover Mr.Ino offers an astounding range of 50 sake varieties from all around Japan. Dry sake makes up much of the selection, and Ino offers sake recommendations to complement the sushi or the diner's tastes. Alternatively, white wine or champagne also make a great accompaniment to the sushi.
The most salient feature of the bright, pristine interior is the counter at the back, crafted from a single piece of ginkgo wood. Carefully arranged lighting ensures that diners can clearly see their hands and the sushi crafted by the chefs, the grains of rice of the nigiri glistening brightly. There are ten seats at the main counter where Ino works, and another eight seats in front of the counter where a second chef is stationed. "Sushi Ino" is a perfect choice for almost any situation, from outings with friends or family to dates. If you want to eat good sushi, just lift up the shop curtains and come on in; you won't be disappointed.
*The availability of this webpage does not guarantee that the restaurant presented provides services in English unless otherwise stated. Please be aware that English services may also depend on staff availability at the restaurant.
A 5-minute walk from Okaido Station(Iyo Tetsudo 2 lines)
A 5-minute walk from Okaido Station(Iyo Tetsudo 3 lines)
A 5-minute walk from Okaido Station(Iyo Tetsudo 6 lines)